A lone figure overlooking a city at sunrise

Our story

This isn't just another bottle.
It's the one that gives back what the others took.

The mornings. The money. The people we love. The people we used to be. For every American ready to take back what's still ours.

Why I built it

I was a kid when alcohol took my grandma. I called her Mom. She was the one I didn't know how to live without, and losing her took a piece of me I was too young to know how to carry.

Without her, I lost my way. I went looking for that missing piece at the bottom of a bottle. Ten long years of every night starting with one drink and never ending there. Every dream I built, I watched crumble. It almost took me the same way it took her, and nearly cost me my wife and three daughters.

I put it down. Cold turkey. Almost a year now.

And I learned: the night was never the problem. The bill was.

My pain had to be worth something. VIVIDLY is how I make it count, for everyone still in the fight.

The Founder

VIVIDLY

A VIVIDLY shot in morning sunlight beside a cup of coffee

Maybe you know this story

Maybe you've
been there too.

  • The phone call you'll never forget.
  • The empty chair at the holidays.
  • The 3 a.m. promise that tonight would be different.
  • The look on their face the next morning.
  • The person you used to be, before the bottle.

If you felt any of that, you already know why this exists.

Our nation

And you are
not alone.

27.9M

Americans living with alcohol use disorder.

NIAAA, 2024 NSDUH
~500

lives lost to alcohol in the US every single day.

CDC: 178,000 a year, 2020–2021
54%

of US adults drink, the lowest ever recorded. America is already changing.

Gallup, 2025

Every number is a person. A grandmother. A father. A daughter. A best friend. Someone's whole world.

The new normal

It was sold to us
as normal.
We're done buying it.

Every celebration. Every funeral. Every bad day. Every "just one." We were raised to reach for it. We watched it take the people we love, and we still called it normal.

Now millions of Americans are choosing differently. Not to give up the night, but to keep their mornings, their money, their families and their health.

So we built a different kind of bottle.

What we built

One small shot.
Nothing to pay back.

VIVIDLY is a 2 oz shot of real noble kava, the root Pacific Islanders have gathered around for generations. Take one before the night. It takes the edge off,* so you show up calm, easy and still you. Then you wake up and keep your morning.

200 mg

kavalactones in every shot, printed right on the label.

Noble

Borogu kava root from Vanuatu. Noble varieties only.

0%

alcohol. Nothing on tonight's tab gets charged to tomorrow.

5 shots

to decide, or your money back.

Tropical citrus punch. Quality tested every batch. Two years of getting it right, because this one is personal.

See the full formula
A late-night desk with formula notes overlooking the city

What we stand for

All ten toes.
Together.

01

We don't fold.

Not after everything it took. We take life head on, standing up.

02

We stand together.

Men and women. Every city. Every walk of life. Nobody fights alone.

03

Health. Wealth. Life.

Everything it tried to take, we take back.

04

Honest, always.

Every milligram on the label. No tricks.

Friends raising VIVIDLY shots together at golden hour
A long, empty road at dawn with light at the end

For those we lost

We carry
them with us.

For Mom. For every American who never made it out. And for everyone still fighting tonight.

Every bottle carries them with it.

Founders' Batch

Be part of
the first 10,000.

Our very first run. 10,000 bottles, made in their honor, at founders' pricing. When it's gone, the next batch takes months.

Claim founders' pricing

Preorder · Estimated to ship by mid-January 2027 · Cancel any time before it ships

If you're struggling, you're not alone. SAMHSA's National Helpline is free, confidential and open 24/7: 1-800-662-4357.

VIVIDLY is a dietary supplement, not a treatment for alcohol use disorder. If you're in recovery, talk with your doctor before trying any new supplement.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Dietary supplement. Adults 21+ only. Do not exceed 1 shot per day. Do not combine with alcohol. Do not drive or operate machinery after use. See full warnings on the product page. Images on this page are illustrations.